Warc2 年
Champion Detergent: Harnessing the power of drama - A local detergent brand on the defensive
This case study describes a TV advertising campaign launched in 2011 in the Philippines by Champion, a laundry detergent brand, to protect its market leading position against rivals Unilever and ...
Warc2 年
Champion Detergent: How the Philippines' detergent champion defeated P&G and Unilever
This case showcases how a local Filipino detergent brand reached the number 1 spot in metropolitan Manila defeating global giants – P&G and Unilever. Champion Detergent did this through a powerful ...