Cadbury’s ‘Secret Santa’ ad is performing best for brand difference and meaningfulness, according to new data from Kantar.

Data from Kantar shows the creative industry has lived up to heightened expectations around this year’s Christmas adverts, ...

Cadbury, in partnership with its agency of record VCCP London has today launched a new integrated campaign designed to capture the true spirit of Christmas while celebrating special moments and ...

Cadbury have once again been maximising the potential of Out of Home in anticipation of the Christmas season. The return of its ever-popular ‘Secret Santa Postal Service’ campaign is flanked by ...

Developed in collaboration with agency of record VCCP London, with media managed by Publicis Media, owned channels by Elvis, and PR and influencer content led by Ogilvy, the campaign is designed to ...

Discover how Cadbury’s Give A Little Thanks initiative is inspiring South Africans to embrace generosity this festive season, ...

There are less than 45 days to go until Christmas Day, and shoppers hoping to stock up on sweet treats for the occasion are in luck. In a limited offer, you can get your hands on Cadbury's Merry ...

Consistency, episodic storytelling and nostalgia have all been key as 2024 celebrates a “strong cohort” of Christmas ads.