Cadbury, in partnership with its agency of record VCCP London has today launched a new integrated campaign designed to capture the true spirit of Christmas while celebrating special moments and ...

Cadbury’s ‘Secret Santa’ ad is performing best for brand difference and meaningfulness, according to new data from Kantar.

Data from Kantar shows the creative industry has lived up to heightened expectations around this year’s Christmas adverts, ...

Cadbury have once again been maximising the potential of Out of Home in anticipation of the Christmas season. The return of its ever-popular ‘Secret Santa Postal Service’ campaign is flanked by ...

Discover how Cadbury’s Give A Little Thanks initiative is inspiring South Africans to embrace generosity this festive season, ...

Developed in collaboration with agency of record VCCP London, with media managed by Publicis Media, owned channels by Elvis, and PR and influencer content led by Ogilvy, the campaign is designed to ...

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On a mission to unite the nation around a simple gesture that echoes the true spirit of Christmas, Cadbury will be inspiring people to send a free chocolate bar, in secret, to someone special. At the ...

To then fulfil these objectives, we completely re-shaped the typical brand campaign at Christmas. The outcome? Cadbury was crowned 'winner' of Christmas 2022, with two tracking companies declaring ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...