Make the questionnaire process pay off Long ... Well, you now have my definition of "smart" when it comes to conducting client satisfaction surveys. Does any of this look familiar? Did you manage your ...

"We use our back-end customer satisfaction surveys to lead with as sales wedges for new business opportunities," Lamb told a standing-room-only audience of solution providers at the event.

"Companies regularly collect customer-satisfaction measures ... they're thinking about the larger strategic questions they have." Big survey companies don't just dump a giant Excel spreadsheet ...

This metric is derived from customer satisfaction surveys that ask a question like: How satisfied are you with the response from our customer support team? You can deploy a customer satisfaction ...