Coca-Cola’s idea was to come up with a new Coke formula that consumers preferred over both old Coke and Pepsi. No one could fault Coca-Cola for not doing their research: They tested the New Coke ...

With a wide range of different brands, like its namesake soft drink, Dasani water, Powerade and Bodyarmor sports drinks, and vitaminwater, among many others, Coca-Cola (NYSE: KO) is certainly a ...