Coca-Cola may have been around for 125 years, but it is hardly resting on its laurels. Its stated aim is to double the size of its business between 2010 and 2020 – and according to Joseph Tripodi, ...

Coca-Cola continues to pave the way for millennial-driven mobile storytelling by sending two team members on a cross-country expedition to record their experiences for its social channels, ...

Coca-Cola revitalizes branded content with millennial-led mobile storytelling Coca-Cola continues to pave the way for millennial-driven mobile storytelling by sending two team members on a cross ...

But for a house of brands such as the Coca-Cola Co., with literally thousands of products (3,500) and distribution all over the world (200 countries), the integration of multicultural assets into a ...

The founder of digital production company Starlight Runner, who has worked with blockbuster films including Avatar and major brands such as Coca-Cola, is also a pioneer of transmedia storytelling.