As Coke and Pepsi face boycotts over Gaza war, this NJ soda brand is among those thriving
The United States and abroad consumers are turning to independent soda sellers to support a boycott of companies they believe ...
Think You Know Coca-Cola? Here's 1 Little-Known Fact You Can't Overlook.
Coke is, clearly, the most important brand at Coca-Cola. The company is usually just called Coke for a reason. But the ...
AI Ads Can Look Weird. Brands Like Coca-Cola Are Making Them Anyway.
Some people poke fun at AI commercials, but experts say consumers don’t care how they are made—and advertisers want to show ...
Coca-Cola’s AI Holiday Campaign Fails To Engage Viewers Emotionally
Coca-Cola’s new ads emphasize the challenge for brands to cultivate emotional authenticity when engaging with their audience ...
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Coca-Cola’s AI ad and the growing use of AI in media
Pratik Thakar, Coca-Cola’s vice president and head of generative AI, explained to Ad Age that the company wanted to connect its traditions of the campaign to the future of technology. Additionally, he ...
Coca-Cola’s AI holiday ad sparks controversy for not being the 'real thing'
The problem with AI, Halloran said, is that it can’t replicate human emotion, an element that makes so many advertising ...