Coca-Cola’s idea was to come up with a new Coke formula that consumers preferred over both old Coke and Pepsi. No one could fault Coca-Cola for not doing their research: They tested the New Coke ...

Coke and Pepsi are powerful brands that have ... years and the green line is the predicted price using the correlation formula. Here is where the model begins to talk. While these two companies ...

In fact, it's said that the original Coke formula was chock-full of natural herbs and spices like nutmeg, coriander, cinnamon ...

How does all of this affect Coke? While the regular Coke formula is kosher year-round, it contains corn syrup, so it isn't considered kosher for Passover by Jews of Eastern European descent.

By that July, Coca-Cola announced that it would bring back the old Coke formula while also selling the newer product. The introduction of New Coke is widely seen as one the biggest marketing ...