Crumbl cookies, matcha and “girl dinner” are red hot this year, according to peer-to-peer transactions on the payment app.

If not, it is very difficult to give them exactly they want. The study of consumer behaviour improves decision-making a some of the guesswork is removed. This article explores the foundations of ...

AI, ecommerce, digital devices and data-driven consumer platforms are revolutionising the way consumers interact with brands ...

Nestlé (NESAF) , which owns top brands such as KitKat, Gerber, Purina and Coffee-Mate, is suffering from a major shift in consumer behavior. The food giant just reported a dip in sales in its ...

The World’s Best Brands ranking recognizes the top brands across the globe, starting with three countries: the U.S., Brazil, ...

With technological advancement, changed consumer behavior, and economic transformation, a new phase is being ushered into the ...

Nihal Advani is the Founder and CEO of QualSights, which was named the fastest-growing consumer insights platform by Inc.

As more businesses are turning to paid subscription models, there's been growing frustration about the tactics used to ...

Abstract: In the swiftly changing field of supply chain management, effective forecasting is crucial for optimizing ...

NielsenIQ’s consumer data became the building blocks of these synthetic respondents. The company’s R&D team built a rapid ...

Once a busy shopping center, Provo Towne Centre mall is now facing difficulties adjusting to a changing retail environment.

The pharmacy giant estimates that a quarter of its 8,700 locations are unprofitable as consumers shift their spending habits.