For long, the recipe for creating the perfect advertisement typically involved some research into consumer attitudes, a dash ...

How long has it been testing products? How objective is it? Where does its money come from? Is it truly independent? Let’s ...

At FACTS we have state-of-the-art facilities which offer fully equipped product development kitchens, sensory testing booths (utilising Compusense software), consumer research facilities, and a ...

Me announced on Monday it would cut approximately 40% of its workforce, impacting over 200 employees. The restructuring ...

You can study this short course online in your own time. Registrations for the online course are open year-round. This course looks at the why, who, what, where and when of consumer product testing.

And Consumer Reports testing has found that you don’t have to pay top dollar to find one that works. But we’ve discovered major differences even among products made by the same brands ...

The DTC lab testing market has seen rapid growth in recent years, fueled by increased consumer demand for greater control over their healthcare decisions. In fact, according to some projections ...