In this article, I'll share more about the underrated value of content marketing and how you can leverage its power for brand ...

Marketing budgets just took a 56.8% hit. Here's how to adapt your content strategy, maximize ROI, and create more impact with fewer resources in 2024's tough climate.

In the digital age, content marketing has become essential for local businesses to build relationships, establish authority, ...

For food and beverage brands, the lo-fi content marketing revolution provides a huge opportunity and drives a shift in how marketers work.

Getting the best out of a content creator partnership for social search starts with a strong brief.  Without clear, actionable guidelines, even the best creators can miss the mark, leading to ...

Optimizing the Use of Marketing Technology to Build Customer Trust Webinar Featuring Alex Clemente, Managing Director, ...

User-generated content refers to any media content created by consumers rather than by the brand itself. This can include videos, photos, reviews, testimonials, social media posts, and blog articles.

For example, embedding technology can identify when a user is reading about electric ... This capability enables the ...

Add fashion model to the list of jobs threatened by the rise of artificial intelligence, as labels rush to employ the ...

AI is playing a big role in helping brands find the right influencers and measure campaign success. Brands are shifting from giving free products to paying influencers for their work. TikTok remains ...

Facebook, Instagram, Google and YouTube are clamping down on political ads in an effort to combat misinformation that could ...

Joe Biden Speaks Out After Kamala Harris Loss President Joe Biden addresses Donald Trump's win over Vice President Kamala ...