In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer.

Whereas many companies use traditional marketing tactics to send a one-way promotional message to customers, brand evangelists can communicate with customers in their space. This is a very powerful ...

Creating a new brand image is a challenging but crucial task. Here's how to go about it. When starting a business, entrepreneurs typically focus on creating an effective brand name. However, they must ...

Create a content calendar that outlines what ... Therefore, planning your content is a great way to ensure your branding stays on point and consistent. Most branding platforms feature the best ...

Emphasis will be placed on the steps needed for a consistent brand, such as identifying a company's personality; designing a logo; creating the visual elements that support the new brand; and ...

Promotional products can be a unique way to raise awareness or create a connection with a program or unit ... Never purchase a promotional item just because it is the end of the year and money is left ...

It is, therefore, not just the physical features that create a brand but also the feelings that consumers develop towards the company or its product. This combination of physical and emotional ...

Personal branding is the public-facing identity you create for yourself. It’s an authentic but carefully managed representation of you as a professional. Proving your experience and expertise in ...

Romano Ricci, founder of Juliette Has A Gun speaks to Femina about his brand, and creating a fragrance that is loved by all.

Join NH Business Review's webinar for a crash course on creating a standout brand and safeguarding it. Learn from branding ...

In the crowded marketplace for consumer attention, brand anniversaries offer a golden opportunity to rise above the noise.

Twenty years ago, entrepreneur Mike Kurtz started on a journey that would see him develop a brand new food category, hot honey, and create Mike’s Hot Honey, a business generating upwards of $30 ...