Is there really a difference between TV ads and online video ads? If you ask consumers, the answer is a resounding yes: 63% of consumers say they trust the ads they see on television, whereas just 48% ...

Google is once again directly targeting TV advertising budgets by saying YouTube ads generate a better return on investment than TV commercials most of the time. The company conducted a meta ...

Google TV ads have been opening up to new content and ... Hopefully, the ad formats will catch up at some point. In some cases, the current format works just fine, like for cars.