It's imperative that you have a customer engagement strategy capable of receiving feedback at a rapid pace so you can understand how customer needs are changing, and then adjust your approach to keep ...

Traditional customer engagement is largely reactive, responding to customer inquiries and issues as they arise. However, in the digital age, businesses have the tools to anticipate customer needs ...

Adaptability and flexibility: A good strategy is not rigid but fluid. As Sun Tzu advises, “In war, the way is to avoid what is strong and strike at what is weak.” This speaks to adapting to changing ...