Japan is known for its kawaii culture, which is often associated with the country's countless cute characters and mascots, most notably Sanrio’s beloved Hello Kitty. Everyone is familiar with ...
Entering the baby blue and white space, it’s hard not to feel as though you’ve entered a cult of cute. Portraits of Sanrio’s most famous character grin from every surface, from toasters to ...
Initially, the design was released on small purses, along with six other cute characters. However, the Hello Kitty design far outsold the others, quickly becoming Sanrio’s fastest selling product.
Sanrio Co., Ltd. engages in the planning and sales of social communication gifts, greeting cards, books and video software. It operates through the following businesses: Planning, designing, and ...