After nine years in operation, Deciem (the umbrella company that owns The Ordinary, NIOD, Abnomaly, Hylamide, HIF and Chemistry Brand) says a redirection of focus and energy is key. “As our litt ...
In just seven years DECIEM – the parent company to skincare brand The Ordinary – has flourished within the beauty industry. Overcoming challenges, the brand and its core values of teamwork and support ...
For its next big launch, Deciem is thinking small. The incubator, and parent company of The Ordinary — which closed its $1.7 billion deal with parent The Estée Lauder Cos. earlier this year — is back ...
The DECIEM umbrella boasts brands like Niod and, of course, The Ordinary. This month, DECIEM is offering a 23% discount across all of its products for the whole of November to encourage skincare ...
Estée Lauder completed its acquisition of The Ordinary owner Deciem Beauty Group in June this year, having first invested in the Canadian-based skincare company in 2017. The Ordinary is now in Estée ...
Naturally, this makes the now-reduced trio from The Ordinary the perfect way to get your skin aboard the age-defiant complexion bandwagon. All aboard, keep reading. Starting with the retinol that ...
You've probably heard a lot about The Ordinary. A true industry rebel, this accessible skincare brand found fame by taking previously pricey ingredients – from rosehip to retinol – stripping ...