Data refers to B2C enterprises. Figures are based on the sale of physical goods via a digital channel to a private end consumer. This definition encompasses purchases via desktop computers ...

Medha Imam: This is not falafel. This fried, yet fluffy snack is an all-time favorite Egyptian street food. Made with dried fava beans, some say it's the precursor to falafel. Its name ...

This case study describes how Egyptian snack brand Chipsy softened the blow of a price rise using an on-pack promotion, TV, outdoor and social media. As Egypt's only global potato chip brand, Chipsy ...