One user raves, “This is a cruelty-free mineral SPF lip gloss that outperforms all the $40-$60 luxury mineral SPF lip ...

By Anuja Bharat Mistry (Reuters) -Elf Beauty raised its forecasts for annual sales and profit on Wednesday, betting on its ...

Elf Beauty , a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its ...

The new limited edition e.l.f. Lip Oil Holder for the Stanley Cup has gone viral, where to buy one in the UK and how much it costs.