One user raves, “This is a cruelty-free mineral SPF lip gloss that outperforms all the $40-$60 luxury mineral SPF lip ...

By Anuja Bharat Mistry (Reuters) -Elf Beauty raised its forecasts for annual sales and profit on Wednesday, betting on its ...

The ELF Camo liquid blush provided the perfect flush for my skin tone. For a natural "no-makeup" look, I started with one dot of blush on each cheek and blended the product with a dense brush (I'd ...