My 58-year-old mom and I tried two products from drugstore makeup brand elf Cosmetics that have earned thousands of five-star ...

But last month, I purchased the ELF Camo liquid blush — which sells for about one-third of the price of the Rare Beauty version — and it left me pleasantly surprised. I decided to test out ...

Elf Beauty raised its forecasts for annual sales and profit on Wednesday, betting on its efforts to sell cosmetics such as ...

Elf Beauty , a maker of affordable cosmetics, is betting on rural markets and a tie-up with Dollar General to fuel its ...

E.l.f. has launched eight shades of its new Halo Glow Liquid Filter for the ultimate glowy complexion. Here’s why it’s being compared to It Cosmetics and Charlotte Tilbury. I first spotted E.l ...

Keep scrolling to read my full review of the E.l.f. Camo Liquid Bronzer & Contour, and find out why it's worth trying for yourself. About the E.l.f. Camo Liquid Bronzer & Contour The hybrid ...

(Reuters) -Elf Beauty raised its forecasts for annual sales and profit on Wednesday, betting on its efforts to sell cosmetics such as lip oil and liquid blush at affordable price points in the U.S ...