Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and build awareness for the CU Boulder brand. The examples below illustrate ...

15 Examples of Big Brands Using UGC and How to Adapt Them for Your Campaign Below find a list of 15 big brands that are reaping the benefits of UGC – and what you can learn from them ...

This paper proposes an original approach to the debate concerning international advertising. It is based on a content analysis of 218 television commercials, in which the main elements in the ...