Excedrin Extra Strength, on the other hand, has a more broadly marketed use. It is marketed to relieve various types of pain.

The key components of ‘Tis Headache Relief are limited edition travel kits tailored to four specific personas of travelers, including those Traveling with Kids, the Passenger Prince(ss) Envy, Coming ...

Excedrin identified an opportunity to increase household penetration with a new, younger demographic by targeting an explosive-growth audience: gamers. This audience was suffering from headaches that ...

And it's not just one generation feeling stressed out. The survey, shared by Excedrin as part of its 'Tis Headache Relief' campaign, found 71% of Gen Z and 49% of Millennials said that over the ...