I can see the need to clarify this as often the term 'cinema' camera can be misleading when in actuality, there are many ...

The GFX Eterna is the first ever cinematography camera from the brand. It's been a busy time for Fujifilm. Clearly showing no ...

TOKYO: For years, Japan’s Fujifilm pivoted away from its legacy camera business to focus on healthcare. But thanks in large part to the TikTok crowd, its retro-themed X100 digital cameras are ...

The Instax Mini 99 is Fujifilm’s latest and greatest “mini”-sized analog camera, replacing the Mini 90 after nearly 11 years.

Alongside announcing the GFX Eterna, Fujifilm is developing a 32-90mm power-zoom cinema lens and a GF to PL mount adapter – ...

Fujifilm is commemorating its 90th anniversary with the release of a limited edition “instax mini Evo™ FUJIFILM 90th ...

The Fujifilm X-M5 sits alongside the photo-centric X-T30 II as a video-focused model for aspiring creators who want a dinky, cool and extremely capable vlogging camera. The two cameras share many ...

The 102MP sensor will be paired with Fujifilm's X-Processor 5, also brought over from its more stills-focused cameras. That ...

In a world of endless digital photos, there's something special about instant film — and Walmart's Black Friday deals on ...

But if you want large prints instead, the Fujifilm Instax Wide 400 is down to $139 from $149 at Amazon — and this is the ...

Despite eight modern cameras in my pocket, it made perfect sense for me to keep using the one Fujifilm camera I'm truly ...