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1 天
on MSN
Here’s how Trump, Harris and their allies have altered their ad spending strategies in ...
In the first two weeks of October, Donald Trump and his allies directed about a third of all their spending on broadcast TV ...
1 天
on MSN
Judge tells Florida’s top doctor not to threaten TV stations over abortion-rights ads
A judge has ordered Florida's surgeon general from making further threats against TV stations over an abortion-rights ad they ...
Best Media
16 天
32% of TV ads were endorsed by celebrities: TAM AdEx report
Akshay Kumar was the most visible star with an average visibility of 22 hours per day followed by SRK with 20 hours and Big B ...
13 天
on MSN
How Harris and Trump are shifting their TV advertising in sprint to Election Day
The campaigns of Kamala Harris and Donald Trump made strategic adjustments to the content of their TV advertisements between ...
adexchanger
11 天
Programmatic Advertising’s Final Frontier Is Linear TV
Seven years ago, some people believed targeting on connected TV (CTV) wouldn’t be possible without cookies. Fast-forward to ...
3 天
Inside the Secretive $700 Million Ad-Testing Factory for Kamala Harris
Future Forward has ascended to the top of the Democratic political universe, but it has also drawn suspicion and ...
7 天
on MSN
Lawyer who threatened Florida TV stations over abortion ad leaves Health Department job
The reason for his departure has not been disclosed. The Department of Health did not respond to a request seeking comment.
MM&M
12 天
Skyrizi notches top pharma, Rx brand spot for Q3 2024
Skyrizi had an estimated national TV ad spend of $93.7 million — the highest amount of any brand in the top 10 during this ...
10 天
‘Over the top’ ad features a fake Mark Robinson. What to know about AI in political ads.
The ad begins with a disclaimer that artificial intelligence was used, but the statements are parodies of comments made by Lt ...
CNN
13 天
How Harris and Trump are shifting their TV advertising in sprint to Election Day
In August, inflation was the top issue in Trump campaign ads, referenced in about 57% of its broadcast TV advertising; in September, that share jumped to 80%. Housing also rose as a share of ...
Exchange 4 Media
6 天
BFSI: Digital ad impressions surge by 74% in H1 2024
Television also remains a crucial medium for BFSI advertisers, with ad volumes on TV experiencing a 19% growth in H1'24 ...
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