The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. The reason: Most of today’s conversations on colors and ...

The successful registration of a color as a trademark requires the courts to assess whether the color has ... In compiling a recent case for long-term, sustained investment in brand, we were able to ...

Industry trailblazer Regis McKenna once declared, “Marketing is everything ... But of course they go far beyond picking pretty colors. Marketers face constant pressure to make decisions that ...

Marketing is the management process through which goods and services move from concept to the customer. Whether it is communicating offline or online, marketing is an integral part of business. Career ...

Opinions expressed by Forbes Contributors are their own. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around you.

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

New Delhi: Viacom18’s Hindi general entertainment channel, Colors, has appointed Charuta Ambardekar Saoji as Vice-President and Head of Marketing. Before joining Viacom18, she was associated ...

Gain in-demand skills to succeed as a strategic and innovative marketer. Drawing on the latest research and insights, you’ll gain an in-depth understanding of customer behaviour and learn how to apply ...

After spending four years at L’Oreal, Charuta Ambardekar Saoji has joined Viacom18 as the Head of Marketing and Vice President at Colors channel. With an extensive background in consumer ...

You will also need to upload scanned copies of any forms and declarations requested by the editorial office for signing (these may be faxed if scanning is not possible, with the fax labelled ...