The alcoholic beverage brand said the new creation will mix "the emotion of nail-biting finishes and heartbreak with Fireball’s iconic cinnamon-sweet flavor" Nicholas Rice is a Senior Editor for ...

Fireball Whisky is giving football fans something to cry about. The alcoholic beverage brand announced this week that it will be making one-of-a-kind whiskies crafted with real human tears.

No, that’s not a typo and it’s not April Fool’s Day... Fireball is planning to make a whiskey by distilling human tears, specifically the tears of football fans whose teams have just lost.

This November Fireball is literally transforming tears into cheers with the launch of a ... [+] game-changing, limited-edition whisky infused with the very essence of football rivalries ...

LOUISVILLE, Ky. (KABC) -- Football fans, if you'd like to take gloating to a new level then Fireball Whisky has just the thing for you. The company will collect the tears of disappointed fans ...

If the football season is exceptionally hard for you or your loved ones, you might need Fireball’s new whisky bottled with the literal tears of football fans after hard losses. Yeah, you read ...