"By targeting specific cycle stages, advertisers can increase relevancy by delivering appropriate messages at the right time," says Page Zero Media's Mona Elesseily in an article at Search Engine Land ...

Regardless of all the factors that lengthen the B2B sales cycle, keeping the cycle as short as possible is still a goal your company should strive for. A study has found that 78% of customers make ...

B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a ...