Frerejean-Taittinger is the Chief Executive of French Bloom, an alcohol-free sparkling wine brand launched in 2021 by his ...

Speaking to Just Drinks in May, French Bloom co-founder Frerejean-Taittinger said: “We estimate in the 32 markets French ...

One of France’s most famous Champagne families is divided on a topic close to their hearts: alcohol. Pierre-Emmanuel ...

has vowed to never make an alcohol free version of the drink (AFP via Getty Images) Frerejean-Taittinger is the Chief Executive of French Bloom, an alcohol-free sparkling wine brand founded in ...

When we go to alcohol, it’s because we don’t want to drink without alcohol. If you don’t want to pray, don’t go to church.” This stern outlook on non-alcoholic beverages is perhaps why ...

French luxury giant LVMH plans to purchase a stake in a popular French drink maker for its nonalcoholic sparkling wine for ...

Moët Hennessy, the wines and spirits division of LVMH, has invested in alcohol-free sparkling brand French Bloom. The ...

Speaking to Just Drinks in May, French Bloom co-founder Frerejean ... our customers are actually individuals who enjoy both alcoholic and non-alcoholic beverages interchangeably throughout their ...

The investment signals a shared ambition to shape the future of non-alcoholic sparkling wine ... but doesn’t want to drink alcohol,” said Frerejean-Taittinger. This approach has attracted listings at ...