Fujifilm are well-known for their traditional approach to design, with the vast majority of their APS-C and medium format models resembling classic cameras from the past. Aperture rings adorn most ...

Even as it keeps working to catch up with demand for the massively popular X100VI, Fujifilm has been on a steady cadence of releasing new cameras. The X-T50 was announced in May, and it was the ...

On-site oil analysis eliminates the wait time associated with delivering samples off-site and enables instant decision making. By combining four simple tests, the MiniLab 153 provides comprehensive on ...

Rumors that Fujifilm is making an all-new camera with a new kind of sensor, tipped for 2025, have plenty of fans excited. Details are thin, to say the least, and initial speculation has been based ...

Fuji Xerox says it plans to expand its business worldwide under 'a new original brand' called Fuji Business Innovation. Fujifilm’s 58-year partnership with Xerox, which allows the Japanese film ...

The Fujifilm X-M5 sits alongside the photo-centric X-T30 II as a video-focused model for aspiring creators who want a dinky, cool and extremely capable vlogging camera. The two cameras share many ...

The Fujifilm XM5 and XT30II look quite different but cost exactly the same, with the former aimed primarily at smartphone upgraders and vloggers and the latter at more traditional photo-enthusiasts.

Fujifilm has just announced its latest mirrorless camera, the Fujifilm X-M5. It’s smaller than you might expect for a camera that has interchangeable lenses, and it has new features. I’ve ...

Mount Fuji is one of the iconic symbols of Japan, a source of inspiration for artists for centuries and a can't-miss destination for modern-day tourists. It is also an active volcano. Last week ...

The company's dormant X-M series comes back to life as a video-minded camera, and adds the XF 16-55mm F2.8 Mark II and XF 500mm F5.6 lenses to the system. Images, and the devices that capture them ...

Rising behind it is Japan's highest summit, the majestic Mount Fuji. The snowy 3,776m-peak forms a stunning backdrop for those in search of their next favourite selfie or instagrammable moment.