Even as it keeps working to catch up with demand for the massively popular X100VI, Fujifilm has been on a steady cadence of releasing new cameras. The X-T50 was announced in May, and it was the ...

Rumors that Fujifilm is making an all-new camera with a new kind of sensor, tipped for 2025, have plenty of fans excited. Details are thin, to say the least, and initial speculation has been based ...

Fujifilm are well-known for their traditional approach to design, with the vast majority of their APS-C and medium format models resembling classic cameras from the past. Aperture rings adorn most ...

Fuji Xerox says it plans to expand its business worldwide under 'a new original brand' called Fuji Business Innovation. Fujifilm’s 58-year partnership with Xerox, which allows the Japanese film ...

Mount Fuji has had its first snowless October in 130 years. As one of the world's most famous active volcanoes and a cultural symbol of Japan, Mount Fuji has historically seen an average ...

The Fujifilm X-M5 sits alongside the photo-centric X-T30 II as a video-focused model for aspiring creators who want a dinky, cool and extremely capable vlogging camera. The two cameras share many ...

Fujifilm has just announced its latest mirrorless camera, the Fujifilm X-M5. It’s smaller than you might expect for a camera that has interchangeable lenses, and it has new features. I’ve ...

Fujifilm has officially announced the X-M5 after being rumored for several months. The company has also introduced two new X Series lenses in the XF16-55mm F/2.8 and XF500mm F/5.6 LM OIS WR. The ...

Mount Fuji is one of the iconic symbols of Japan, a source of inspiration for artists for centuries and a can't-miss destination for modern-day tourists. It is also an active volcano. Last week ...

Japan's Mount Fuji has seen its first snowfall after going through the longest period without snow since records began 130 years ago. Snow fell on Japan's highest peak about a month later than ...

The company's dormant X-M series comes back to life as a video-minded camera, and adds the XF 16-55mm F2.8 Mark II and XF 500mm F5.6 lenses to the system. Images, and the devices that capture them ...