First introduced in 2004, the Geico caveman is a figure created as part of an advertising campaign for the insurance company. Executives wanted to show how simple it was to use the Geico website ...

The GEICO caveman is back. GEICO's iconic character is back on screens for his 20-year anniversary, and what better time to make a return than during the NFL playoffs. A new GEICO ad shows a self ...

Anyone else feel a little bemused at the news of ABC ordering a pilot of a TV sitcom based on Geico's cavemen characters? With the announcement this week that ABC is interested in creating a TV show ...

What is the GEICO Caveman's League? For years, the Fantasy Focus podcast team of Matthew Berry, Nate Ravitz and Jay "Pod Vader" Soderberg have invited listeners to compete against Pod Vader in the ...

“So easy even a caveman can do it.” Remember the GEICO Caveman? This commercial is a classic example of effective insurance advertising. The GEICO Gecko is one of the longest-running and ...