How do you take a bigger bite out of a breakfast staple? This was our challenge for General Mills in the US as we undertook establishing a bold, dynamic and multi-dimensional new creative platform and ...

Read more: The Most Useless Cooking Utensils, According To Chefs Mashed spoke with a General Mills spokesperson who assured us that yes, the brand really did intend Cinnamon Toast Crunch to scream ...

In the “Season-ings Greetings from the Watt Brothers” kit, Old El Paso fans will find 10 packets of an all-new seasoning: Old ...

He’s even invested in some of them. This fall, General Mills debuted its Kelce Mix Cereal—a sugary blend of Cinnamon Toast Crunch, Reese’s Puffs and Lucky Charms. According to press ...

Kylie Kelce announced Monday that she is launching a podcast, Not Gonna Lie with Kylie Kelce: "I was this close to calling ...