Almost all of the 100 most expensive Google AdWords keywords in the United States are related to lucrative legal terms, according to recent research from ClickZ, EmpericalProof, and SEMrush. The ...

review Google Trends and explore Google’s Keyword Planner to identify relevant keywords that aren’t yet part of your ad campaigns. Structuring search ad campaigns for optimal results For a ...

Should brand bidding be part of your PPC strategy? This post covers the for, against, and everything in between to help you ...

Take your PPC campaign to the next level with advanced ad targeting strategies. Learn how to reach your target audience on ...

Appeals courts that recently ruled that buying ads linked to Google searches for competitors’ names doesn’t infringe ...

Whether you are a beginner or someone trying to enhance existing campaigns, success with Google AdWords is possible if you ...