Should brand bidding be part of your PPC strategy? This post covers the for, against, and everything in between to help you ...

Appeals courts that recently ruled that buying ads linked to Google searches for competitors’ names doesn’t infringe ...

Take your PPC campaign to the next level with advanced ad targeting strategies. Learn how to reach your target audience on ...

Whether you are a beginner or someone trying to enhance existing campaigns, success with Google AdWords is possible if you ...

The DOJ has proposed breaking up Google by forcing it to sell Chrome after a court ruled the company maintained a monopoly ...

The Ninth Circuit has affirmed a district court’s grant of summary judgment for the defendant in a case in which the ...

review Google Trends and explore Google’s Keyword Planner to identify relevant keywords that aren’t yet part of your ad campaigns. Structuring search ad campaigns for optimal results For a ...