The challenge was simple: shift the thinking of the company to meet the changing behaviors of teens, and demonstrate a reason to believe in interactive channels through a powerful piece of content.

What were the objectives for the creative work? The objectives for the work were to drive penetration and sales by increasing Coca-Cola brand affinity among a key population segment in the UAE. While ...

Based in a rural environment, the company hopes that the campaign ... (Be it a small or big happiness, for every happiness there is a Coca-Cola). Scripted by Prasoon Joshi, CEO and Chief Creative ...

After the airing of the ad, Coca-Cola encouraged people to upload happiness to the places that ... many experience across the Internet and the Company’s belief in the growing need for positive ...

Coca-Cola in Sri Lanka recently unveiled ‘Open Happiness’ its global campaign which is all about inviting people to welcome small moments of joy and happiness into their lives and interpreted as the ...

Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning ...

As it turns out, a couple of Coca-Cola flavors didn’t have as much staying power as some fans hoped. After a dose of online speculation, the company confirmed to TODAY.com on Sept. 24 that it ...

Following is an overview of the NRF BIG Show 2013, featuring editorial perspectives from Debbie Hauss, Editor-in-Chief of Retail TouchPoints and Alicia… Get free access to tactical tips, invaluable ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The name of the all-American drink 'Coca-Cola ... The company's brand translation success story finally happened with kěkǒu ...

Coca-Cola announced it is discontinuing production of its Spiced flavor just months after it was introduced to consumers. The company added the flavor to its North America slate of soft drinks in ...

Coca-Cola has announced a new flavour of its classic drink which is now available to buy in the UK. The company has combined the original taste of Coca-Cola with a zesty lemon flavour with the new ...