Ikea has launched a pop-up shop on London ’s Oxford Street dedicated to its blue carrier bag. Shoppers will be able to ...

Swedish homeware giant Ikea has unveiled a new Oxford Street pop-up dedicated to its iconic blue Frakta bag. London’s ‘Hus of ...

The Swedish flat-pack furniture retailer has opened a pop-up shop on London's Oxford Street dedicated to its famous blue ...

IKEA's iconic blue bag gets its own pop-up concept store, the 'Hus of Frakta'.

But Hus of FRAKTA won’t just open anywhere on Oxford Street: it’ll be right next to IKEA’s upcoming new Oxford Street store.

Located at 216 Oxford Street, next to the upcoming Oxford Street store, the ‘Hus of Frakta' will pay homage to its instantly ...