The retailer, which runs stores in 31 countries and accounts for 90% of global IKEA sales, said it prioritised affordability over profit, investing 2.1 billion euros in lowering prices on items ...
Price cuts impacted Inter IKEA's wholesale sales to retailers and also hit Inter IKEA's franchise fee of 3% of net sales that it collects from them. Still, net profit jumped to 2.2 billion euros ...