The Writers' Guild of Great Britain is among a number of creatives to criticize ITV over plans to use AI to generate ideas for TV shows.

ITV will use artificial intelligence to generate programme ideas in a first for UK television. The broadcaster is seeking to ...

U.K. public service broadcaster ITV has come under fire after a job advert for a “head of generative AI innovation” went viral. The advert, which was posted on LinkedIn as well as other job ...

This will involve the generation of ideas that will be used on the creative side of ITV’s operation. It is not known whether AI will be used on popular series such as Coronation Street According ...

The creators of Derry Girls and Big Boys have hit out at ITV over the UK network’s plan to hire an exec who would use AI to create program ideas. Lisa Mcgee and Jack Rooke‘s criticism came ...

Derry Girls creator Lisa McGee has said ITV’s advert for a head of generative AI innovation is “incredibly depressing” and “unethical”. A job advert posted on LinkedIn last week ...

they would “drive the strategy and execution of AI-driven transformation across ITV Studios and ITV’s streaming services”. The postholder would help to create material for TV shows ...

That conversation was fueled by news breaking on the first day of the market about a new near-£100,000 ($130,000) per year ...