Iconic British sports car brand is making a change its fans will love
In 2020, legendary British sports car and motorsports powerhouse Lotus announced a controversial decision that broke the ...
Hunter wellies sale: Save up to 50% on the iconic gumboots
Hunter wellington boots have long been a celeb staple in the UK, with trendsetters such as Alexa Chung, Margot Robbie and ...
Overhauls of 'heritage brands' raise the question: How important are our products to our ...
A spate of iconic rebrands in recent weeks have left some people reeling in a consumerist society where what we buy says a ...
British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet
It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and ...
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‘Killed a British icon’: Jaguar’s modernist rebrand sparks anger and mockery online
Iconic British car brand Jaguar is facing intense mockery over its new rebrand. The company’s promotional video, posted on X and Instagram, shows models dressed in futuristic brightly colored ...
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Carmaker Jaguar changing iconic logo in brand overhaul
(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.