Jordan is the first personality brand to make it onto the table, noted Interbrand. “Jordan is a brand that has globalized on classic sports values of hard work and winning on and off the court ...

10月10日,全球瞩目的品牌盛会再度拉开帷幕,国际品牌咨询公司Interbrand正式揭晓了2024年全球最佳品牌百强榜单。在这份备受业界关注的榜单中,LG电子凭借其高达65亿美元的品牌价值荣耀登榜,实现了品牌发展历程中的又一里程碑式成就。这一成就不 ...

B2B marketers' plans for AI, Nike needs to fix finances and reputation, why Walmart works with creator brands, Reddit breaks ...

Amazon (NASDAQ: AMZN) and Apple (NASDAQ: AAPL) certainly dominate their tech sectors. And most of you reading this probably ...

In fact, people are having their minds blown when they learn that not only does Wi-Fi NOT mean ‘wireless fidelity’ like they ...

Interbrand《2024全球最佳品牌排行榜》出炉，苹果连续12年位列榜首。其余排名进入前十的公司有：微软、亚马逊、谷歌、三星、丰田、可口可乐、梅赛德斯-奔驰、麦当劳和宝马。中国上榜的两个品牌依旧是小米和华为。

Are you a print subscriber? Activate your account. 11 hours 50 min ago By Tyler Bishop - 13 hours 30 min ago By Asa Hiken - 15 hours 4 min ago By Garett Sloane - 16 hours 20 min ago By Brian ...

品牌战略管理咨询公司英图博略(Interbrand)日前发布《2023中国最佳品牌排行榜》。2023年整体榜单上榜品牌总价值达到33676.7亿元，较去年的总价值上升了2.2%。腾讯、阿里巴巴和中国建设银行蝉联榜单前三甲。 本次新上榜的品牌包括宁德时代、迈瑞医疗和国药控股。本届增速快的品牌包括比亚迪、拼多多、京东、伊利、农夫山泉和携程，这些品牌分别呈现10%以上的增速。 10、中国人寿 金融服务 ...

2024年11月6日，全球性品牌战略管理咨询与设计公司Interbrand英图博略携手腾讯新闻联合发布2024《品牌引力榜Top30》。《品牌引力榜Top30》旨在以榜单为载体，通过专业视角敏锐捕捉品牌动态，及时反映品牌在短周期内的表现，并揭示生成品 ...

CMO Carrie Palin talks about why you should put your company’s soul into its messages, and how to use corporate personality ...

Moreover, in a world where brand strength is increasingly important, Allianz has again been recognized as the world’s leading ...

He explained: "Wi-Fi doesn't stand for anything. It is not an acronym. There is no meaning. Wi-Fi and the ying yang style ...