The firm is one of a handful of companies trying to solve measurement and attribution, which tracks ads to results like a sale or web visit, on linear and OTT commercials. ISpot.TV tracks all ...
Year-to-date spending was flat at $1.7 billion compared to the same period in 2023, according to iSpot.tv. Household TV ad impressions were down 14.3% year-over-year to 73.9 billion compared to 86 ...
After halting ad spend in 2020, these companies are nearly back to pre-pandemic spend levels. Travel companies spent $585 million on TV ads during the first half of 2019, per iSpot. Travel has ...