If you are looking to impress a tea friend or matcha enthusiast, this is the matcha I would suggest. It toes the line between ...

Riding on the enthusiasm for matcha, food and beverage outlets have also introduced matcha concoctions to entice fans.

Some of the most popular brands in TikTok "matcha hauls" are becoming harder to find as the green tea powder explodes in ...

Driven by its health benefits and growing popularity on social media, the matcha trend is here to stay—but only if it remains ...

Matcha is a powder made from green tea leaves and if you love the taste, you can often drink it on its own by mixing powder ...

Whether you're a matcha purist, love its Instagram-worthy appeal, or rely on it for a mid-afternoon caffeine boost, it's time ...

Erica Lee, a content creator who frequently visits Japan, told Eater that her main goal on her most recent trip was to buy a ...

On a trip to Japan in early November, Erica Lee, a TikTok creator, had one main goal: to get matcha powder. A novice matcha drinker, Lee travels to Japan often and always buys one or two tins.

This stunning green matcha cheesecake is made by adding the powdered Japanese green tea into a classic, creamy cheesecake ...

TikTok's obsession with matcha has appeared to create a shortage of the tea in Japan. TikTok's most popular tea brands appear to be hit hard. The smooth, bright green powder plays a central role ...

Whether you’re sipping a matcha latte or nibbling on a matcha-flavoured cookie, it begins with the traditional Japanese green ... stone-ground into the fine powder we know as matcha.” ...