Now, the global beauty industry is experiencing a revolution driven by South Korea. Say hello to K-beauty. Young people in Western countries have become infatuated with K-pop - Korean pop music ...
If you think about the very best in skincare, K-beauty and its offerings are sure to be on that list. They stand out for their innovative, solution-based products that cater to every beauty concern.
We may earn an affiliate commission from links. Historically, K-beauty brands have faced challenges when it comes to catering to diverse skin tones. On the surface, it makes sense—the brands ...
In terms of the U.S. collectively, O’Connor says now is the perfect time, thanks to “K-beauty’s mainstream success, along with the proven success of American-owned, Japanese-inspired brands ...
In 2020, Ndiaye and Mona Lisa Hanson, chief marketing officer of Seoul Cosmetic Surgery, created the “K-beauty cares for you” campaign. In line with the Black Lives Matter movement ...
A scroll of TikTok and you can see just how popular the new Korean brands are - leading high street retailers to develop their own K-beauty ranges. Here in Manchester, beauty enthusiasts will be ...