KFC claims Church’s use of the marketing phrase will deceive customers into thinking they are buying items from KFC.

Plus: the chain released an all-new sauce. KFC is ready to go to battle once again with its chicken. Specifically, this time, ...

Key to the effort is a 60-second ad offering a satirical take on the so-called battles of the fast-food industry around menu items like chicken sandwiches, sauces and — with KFC’s latest move ...

No, not the recipe itself. Just the literal phrase. Last week, KFC accused Church’s Texas Chicken of violating its trademark rights when its fried chicken competitor began using the words ...