The Kellogg Company's "Keep the Muscle, Lose the Fat" campaign for Special K cereal, introduced in the late 1980s, emphasized the product's role in promoting good health and its position as an ...

The "Kid in You" campaign developed for Kellogg's Frosted Mini-Wheats by the Leo Burnett Agency in 1984 proved to be a brilliant response to demographic challenges facing the breakfast cereal industry ...

From 1980 to 1988, Professor Dewar served as Chairman of the Organizational Behavior Department at the Kellogg School of Management. He has also served as the academic director for both Kellogg's ...

Kellogg's said the company "stands in support of the ... The monkey mascot was created in the 1980s "to highlight the playful personality of the brand", a spokeswoman said, adding it also had ...