Kellogg's Special K has built a strong brand equity over several years. It is consistently among the top cereal brands in awareness and share and enjoys high consumer loyalty. This equity has been ...

Targeting weight-conscious women, Kellogg Co. is taking its Special K Challenge mobile with the launch of its first applications in the United States. The myPlan applications for Apple?s iPhone and ...

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Call it b-school Broadway. Kellogg's 22nd annual sketch comedy revue, Special K, brought down the house again this May, with sold-out shows in Evanston and San Francisco. As in previous years, Kellogg ...

Kellogg's Special K Red Berries (2013) A blend of rice and wheat flakes and crunchy, freeze-dried strawberries, Special K Red ...

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To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Kellogg's is resorting to 'deceptive' ways to distract shoppers from its shrinkflation tactics. A photo shared on Reddit highlights how the brand has made its family-size Special K box taller ...

WK Kellogg Co.’s stock rose 9% Thursday after the cereal giant beat analyst estimates for third-quarter adjusted profit and ...

Kellogg’s Special K cereal brand is hoping to drive sales for a new snack product with a click-to-map mobile advertising campaign to lure consumers into retailers. The consumer packaged goods ...

The cereal company’s plans to replace aging technology is taking shape, with $96 million spent on infrastructure so far this ...