It said all the bars were too swee. A Kellogg's spokesman said: 'Kellogg's Cereal and Milk Bars are an alternative snack option rather than a breakfast replacement as suggested by the Food ...

Kellogg's will also stop selling Ricicles and end on-pack promotions aimed at children on Frosties ... will mean that a 30g serving of the cereal will contain 5.1g of sugar, or just over one ...

This era saw the rise of advertisements, notably those for the Kellogg's brand, which promoted cereals as a key element of a ...