Nestle's KitKat signs Formula 1 deal

Nestle's KitKat signs Formula 1 deal as CEO Freixe seeks broader appeal
Nestle's KitKat brand has signed a global sponsorship deal with Formula 1 as new Chief Executive Laurent Freixe seeks to change the way the world's biggest food company markets its core, multi-billion-dollar brands.
Nestle's KitKat signs Formula 1 deal for broader appeal
Nestle: "(The deal is) a key part of our strategy to move from what's a very local model today, very fragmented," said Chris O'Donnell, KitKat's global category leader, declining to disclose the monetary value of the deal.
Nestle's KitKat becomes the official chocolate bar of Formula 1
The collaboration will officially launch during the 2025 season, marking the 90th anniversary of KitKat and the 75th anniversary of Formula 1.
Formula 1 announces KitKat as its official chocolate bar partner
The collaboration will officially launch during the 2025 season, continuing through 2026, at which point it will expand.
F1 signs KitKat as championship’s official chocolate bar
With its global reach and packed schedule, F1 offers KitKat the perfect platform to remind everyone to make time for a break. “We’re excited to bring our signature sense of
F1 now has an 'official chocolate bar' thanks to new Nestlé partnership
Formula 1 and Nestlé have announced a new multi-year partnership. Part of the partnership includes KitKat becoming F1's "official chocolate bar".
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KitKat teams up with Formula 1 to cater to growing diverse fanbase
Chocolate brand KitKat is set to become the official chocolate bar of Formula 1 with a new multi-year collaboration.
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F1 unwraps partnership with Nestlé’s KitKat from 2025
KitKat becomes the motorsport series' official chocolate bar from next season before the deal expands in 2026.
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