LG TVs are known to be fairly egregious when it comes to advertising — full audio auto-playing ads have been a feature on LG’s app store for over three years. But with LG now planning to bring its webOS platform to more third-party TVs and even its own non-TV hardware within the next five years,

If you primarily use an Apple TV with your LG TV, the best way to avoid ads is to disconnect it from the Internet. Televisions have little need for internet connections if you stream everything through Apple’s set-top box, and leaving them offline will help avoid other perils like random dodgy firmware updates and viewer profiling.