LG TVs are known to be fairly egregious when it comes to advertising — full audio auto-playing ads have been a feature on LG’s app store for over three years. But with LG now planning to bring its webOS platform to more third-party TVs and even its own non-TV hardware within the next five years,

LG has recently started showing screensaver ads on its smart TVs to turn idle time into a "valuable engagement opportunity."